Skip to content
e-MC
FREN

Industries

A bank does not send the same messages as a carrier or a school. For each industry: the communication need, the common use cases and the e-MC solutions that answer them.

IndustryNeedUse casese-MC solutions

Banking & Finance

Securing transactions and informing customers when it matters.

1Communication need

A bank must make sure the right person is acting, warn the customer as soon as a transaction is recorded on the account, and reach them even without an Internet connection. SMS works on any mobile phone, with or without a banking app.

2Use cases

  • Confirmation codes (OTP). Login, transfer, adding a beneficiary: a one-time code validates the operation.
  • Transaction alerts. A notification as soon as a debit, credit or withdrawal is recorded.
  • Due-date reminders. Upcoming payment or repayment, overdraft, card renewal.
  • Customer information. New products and services, changes in terms.

3e-MC solutions

Fintech & Microfinance

Authenticating and notifying every transaction, including customers reachable only on mobile.

1Communication need

Digital financial services and microfinance institutions process a large number of small transactions. Each one must be authenticated and confirmed to the customer, and repayment due dates must be reminded. Their platforms need to send these messages automatically.

2Use cases

  • Authentication and OTP. Account creation, login, validation of a payment or transfer.
  • Payment notifications. Immediate confirmation of a deposit, withdrawal or transfer.
  • Repayment reminders. Loan due dates reminded to customers before the deadline.
  • Platform connection. Your payment or loan-management system sends its SMS directly to e-MC.

3e-MC solutions

Insurance

Staying in touch with policyholders throughout the life of the policy.

1Communication need

An insurer communicates at specific moments: premium due date, renewal, file follow-up. It must reach many policyholders with a clear message, and collect their reply when an action is expected.

2Use cases

  • Policy renewals. Reminder before the policy expires, with the advisor's contact.
  • File follow-up. Notification when the status of a file changes.
  • Product information. New offers and services sent to policyholders.
  • Call-back request. The policyholder replies by SMS to be called back (2-way SMS).

3e-MC solutions

Education

Informing families, students and staff without delay.

1Communication need

A school or university must quickly notify parents and students: absences, results, class resumption, registration. Not everyone checks email or messaging apps regularly, but everyone has a phone.

2Use cases

  • Parent alerts. Student absence, results available, summons.
  • Registration and deadlines. Registration opening, documents to provide, payment reminders.
  • School announcements. Classes resuming, exceptional closure, exam schedule.
  • Family replies. Confirming attendance at a meeting through 2-way SMS.

3e-MC solutions

Healthcare

Reducing missed appointments and informing patients.

1Communication need

Clinics, hospitals and health programmes want patients to attend appointments, follow their treatment and receive useful instructions. The message must be short, readable and should not expose detailed medical information.

2Use cases

  • Appointment reminders. The patient confirms by replying YES (2-way SMS).
  • Medication reminders. Scheduled messages for the duration of a treatment.
  • Patient information. Instructions, vaccination campaign opening, opening hours.
  • Health alerts. Quick information to the population in case of an epidemic.

3e-MC solutions

Transport & Logistics

Telling travellers and customers where their trip or parcel stands.

1Communication need

Travellers and parcel recipients want accurate, up-to-date information: what is booked, when, and what changes. Transport operators and delivery companies must trigger these messages from their systems, at every step.

2Use cases

  • Purchase confirmation. Ticket or booking confirmed by SMS.
  • Travel date and time. Reminder before departure with the place and time.
  • Delay or cancellation. Immediate alert in case of a schedule change.
  • Parcel tracking and handover. Parcel on its way, expected delivery, handover code (OTP).

3e-MC solutions

E-commerce

Confirming every order, verifying accounts and re-engaging customers.

1Communication need

An online shop must reassure the buyer from the moment of the order, track the shipment and check that created accounts match real phone numbers. Commercial communication (offers, promotions) goes through the same channel.

2Use cases

  • Order confirmation. Automatic message sent as soon as payment is validated.
  • Delivery tracking. Shipment, expected delivery, parcel handover.
  • Account and payment verification. OTP at sign-up or when validating a purchase.
  • Promotions and offers. Campaigns to customers who agreed to receive them.

3e-MC solutions

Betting & Gaming

Verifying players and notifying account operations.

1Communication need

Betting and gaming platforms manage accounts with financial operations: the player's identity and phone number must be verified. Traffic is uneven, with peaks during sporting events or promotions, which requires a connection able to absorb large volumes.

2Use cases

  • Authentication and OTP. Sign-up, login and validation of sensitive operations.
  • Account notifications. Confirmation of deposits, withdrawals and account operations.
  • Number checks. Check at sign-up that the entered number is usable.
  • Messages to players. Information and offers sent in bulk to the players concerned.

3e-MC solutions

Telecommunications

Subscriber services, interactive short-code services and connection to your platform.

1Communication need

Operators, MVNOs and value-added service providers communicate continuously with their subscribers: top-ups, offers, customer service. They need system-to-system connections and short numbers to receive subscriber requests.

2Use cases

  • Top-ups and customer service. Top-up confirmations, account information, assistance.
  • Personalised offers. Offers sent to subscriber segments.
  • Interactive services. Subscription, information lookup or participation by short code.
  • SMPP connection. Your platform connects to e-MC to exchange large volumes of SMS.

3e-MC solutions

Public sector

Reaching the whole population with clearly identified official information.

1Communication need

Administrations, local authorities and institutions must inform a wide audience, including in areas where Internet access is limited. The message must come from a recognised sender, so that it can be told apart from a fraud attempt.

2Use cases

  • Awareness campaigns. Mass messages about health, safety or administrative procedures.
  • User information. File available, documents to provide, counter opening hours.
  • Public-interest alerts. Warnings sent quickly to the population concerned.
  • Citizen feedback. Receiving reports or replies by SMS.

3e-MC solutions

Your industry is not listed?

Describe your activity and the type of messages to send: we will look into your use case with you.

Talk to sales