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WhatsApp Business API

Talk to your customers on WhatsApp, alongside SMS.

What is it?

The WhatsApp Business API lets a company send notifications and talk with its customers on WhatsApp from its own systems. e-MC sees it as a complement to SMS: SMS to reach every mobile phone, WhatsApp for customers who use it.

The details of e-MC’s WhatsApp offer (countries, message templates, conditions) are given during our discussion. Contact us to scope your project.

Why a company needs it

  • Reach customers where they are

    WhatsApp is a widely used messaging app; the API lets a company communicate with its customers there from its own systems.

  • Complement SMS, not replace it

    SMS reaches any mobile phone without a data connection; WhatsApp requires Internet and the app. The two channels complement each other.

  • Richer exchanges

    A WhatsApp message can carry more than an SMS, such as a document or an image, depending on the approved templates.

  • A framework to follow

    Business use of WhatsApp follows Meta's rules: approved message templates and recipient consent.

Use cases

  • Customer notifications (confirmations, tracking, reminders)
  • Conversations with customers on a channel they already use
  • Rich messages alongside SMS

Why use e-MC

  • One contact for SMS and WhatsApp

    We help you split your messages between the two channels according to your needs.

  • Integration with your systems

    The WhatsApp Business API plugs into your applications, like the SMS API.

  • Scoping before you start

    Use case, message templates and volumes are defined with you. The details of e-MC's WhatsApp offer are given during our discussion.

Frequently asked questions

Can I test before committing?

Yes. A test of the SMS API can be set up on request, so you can validate your project before committing. Use the form and choose “Request a test account”.

Which integration methods do you offer?

An HTTP API (REST) and an SMPP connection.

Where can I find the technical documentation?

HTTP API and SMPP accounts, as well as the documentation, are provided on request. Contact us with your use case.

Have a project in mind?

Tell us your destination countries, the type of messages and your estimated monthly volume: we will come back with the right solution and routing.